Turn a generic ICP into 5-8 sharply-differentiated segments, each with its own messaging, pricing consideration set, buying journey and content plan. We validate segments quantitatively (usage cohorts, deal analysis, win-rate patterns) and qualitatively (buyer interviews, buying-committee mapping) so the split is defensible in a board meeting, not just intuitive. Ideal for horizontal SaaS whose "everyone can use it" positioning has stopped scaling. Delivered as a segment playbook + go-to-market plan per segment, ready for RevOps to instrument.
Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.
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