← All services · AI Powered Product

Exclusion

Suppression and exclusion list management — prevent overspend on already-customers, already-opted-out contacts and competitor blocklists. Deduplicates against your CRM in real time, honours regional privacy rules (GDPR, CASL, CAN-SPAM, PDPA, UK GDPR, Australian Privacy Act) and cuts wasted media spend by 8-15%. Rules editor supports SQL-style logic and saved segments per campaign per channel. Unlike a static Salesforce report, Exclusion syncs cross-platform to your DSP, MAP and outbound sequencer — so a contact who opts out of an email drip is instantly suppressed from your paid social retargeting too.

Talk to a strategist →
Data privacy and exclusion security
Who it's for

Any B2B team spending >$25k/month on outbound or paid media without a suppression discipline.

Key benefits

  • Suppress already-customers + already-opted-out + competitor blocklists
  • Real-time CRM dedup + GDPR/CASL/CAN-SPAM compliance
  • 8-15% wasted media spend recovery

Common questions

How is this different from a Salesforce report?

SF exports are point-in-time and don't sync back to your DSP + email + sequences. Exclusion is real-time and cross-platform.

Which regions do you cover?

GDPR (EU), CASL (Canada), CAN-SPAM (US), PDPA (Singapore), Australian Privacy Act. UK GDPR post-Brexit included.

Can I customise the exclusion rules?

Yes — rules editor supports SQL-style logic + saved segments per campaign per channel.

Client snapshot

A martech vendor recovered $87k in wasted media spend in Q1 2026 after activating Exclusion across 3 channels.

Ready to accelerate your sales pipeline?

Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.

Book a Strategy Call →