Who it's for
RevOps / MOps teams that spend >20 hrs/month reconciling data between MAP and CRM.
Key benefits
- Native connectors to Salesforce, HubSpot, Marketo, Pardot, Eloqua, Dynamics
- Zapier / Workato / n8n for the long tail
- Lead routing + dedup + campaign attribution + enrichment automated
Common questions
Do we still need Workato / Boomi / Mulesoft?
Usually not for MAP↔CRM ↔ SBT flows. Larger enterprise integrations (ERP, finance, etc.) still use your existing iPaaS.
What if we have custom fields?
Custom-field mapping is included. UI-driven — no code needed.
Can we self-serve or need SBT support?
Self-serve UI for 90% of tasks. SBT integration engineers included for complex first-time setups (typically 3-8 hrs).
Client snapshot
A cyber-startup unified 4 disconnected tools (HubSpot, SFDC, Marketo, Outreach) into a clean revenue system in 5 weeks.