Who it's for
SaaS/ISV vendors with 5+ ecosystem partners and no unified partner-marketing motion.
Key benefits
- Joint webinars, co-branded assets, integrated LinkedIn campaigns
- Single MDF attribution ledger — both sides see the same source-of-truth
- Turnkey program templates you can rerun with N partners
Common questions
Do you manage MDF (Market Development Funds) reporting?
Yes — we track spend + outcomes per partner + campaign so you can defend MDF renewal + upsell with hard data.
Can you help us stand up a partner program from scratch?
Yes — we run playbook-first: tier definitions, benefits, joint value proposition, then launch with 3-5 pilot partners.
What's the typical pipeline lift?
Well-run partner co-marketing generates 15-30% of net-new pipeline for mature ecosystems.
Client snapshot
A cloud-monitoring vendor sourced 40% of Q4 pipeline via 6 co-marketed partner webinars.