Guides, whitepapers, case studies, webinars, and more — everything you need to stay ahead on B2B intent, ABM activation, and demand-gen benchmarks.
This month's digest cuts through the AI-in-marketing noise with three data-backed signals reshaping B2B demand generation in 2025. We cover the collapse of trad
This month's digest examines three converging signals reshaping B2B demand generation: the collapse of broad-match intent data as a reliable signal, the rise of
Across surveyed B2B marketing functions, 61% report piloting AI-driven demand generation tools — yet fewer than one in four can attribute measurable pipeline im
Seventy-two percent of B2B marketing leaders report their pipeline coverage has declined even as they increased top-of-funnel spend — a paradox that AI-powered
By late 2025, 61% of B2B marketing budgets included a line item for AI-driven demand generation tools — yet conversion rates from MQL to closed-won declined for
More than 340 vendors now claim AI-native demand generation capabilities — a 4x increase since 2022, per IDC's 2025 MarTech Landscape Report. Yet fewer than 18%
Seventy-two percent of B2B marketing leaders increased AI investment in 2024, yet pipeline conversion rates fell for the third consecutive year (Forrester, 2025
This month we're watching a sharp divergence in B2B demand generation performance — between teams that have operationalized AI across their funnel and those sti
Over 340 vendors now claim AI-native demand generation capabilities — up from fewer than 80 in 2022. Separating genuine intelligence from rebranded automation h
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