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Product-Led Growth (PLG) Campaigns

Amplify PQL (product-qualified lead) motions with paid acquisition, activation email flows and expansion nurture. We wire your product analytics — Amplitude, Mixpanel, Heap, Segment, Pendo — into paid-media audiences so power-users convert faster and free-forever accounts get the right upgrade nudge at the right milestone. Typical uplift on treated cohorts runs 15-40% versus a control, A/B measured so every claim is defensible. Ideal for SaaS companies with a free tier plateauing on organic growth and no dedicated growth-marketing bench.

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Who it's for

SaaS companies with a free tier or PLG motion that's plateauing on organic growth.

Key benefits

  • PQL amplification through paid + email
  • Product-analytics-to-media pipeline (Amplitude/Mixpanel → LinkedIn audiences)
  • Free-to-paid conversion nudges timed to power-user milestones

Common questions

Do you touch our product?

No — we run alongside your PM team. We wire your product analytics into paid audiences and nurture, but the product itself is your call.

Which product analytics do you integrate with?

Amplitude, Mixpanel, Heap, Segment, Fullstory, Pendo, and any tool with an API.

What's the typical PQL-to-paid uplift?

15-40% on the treated cohort vs control, depending on baseline. We A/B every treatment so uplift is measurable.

Client snapshot

A DevTools startup lifted free-to-paid conversion 34% by adding milestone-triggered nurture in month 4.

Ready to accelerate your sales pipeline?

Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.

Book a Strategy Call →