Intent-Layered, Data-First Approach

Every campaign starts with intent depth scoring — not firmographics alone. We layer contact, account, influencer, buying-group and technographic signals into a composite score, then activate outreach only when the score crosses a proven threshold. Result: 3-5× higher SQL rates versus firmographic-only targeting and a 40% cut in wasted SDR calendar time. Weights are tuned quarterly against your closed-won data so the scoring model self-improves. Scores are pushed into your CRM as custom fields; no platform migration required.