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MARTECH (MarTech Metrix)

MarTech Metrix — our media network and technology data platform covering 4,000+ endemic B2B publishers across tech, finance, healthcare and industry-vertical trades. Real-time inventory, audience overlap analytics and campaign delivery in one console. Cross-publisher dedup at the account and contact level so you do not pay three times to reach the same buyer. Ideal for media planners at B2B agencies and brand teams tired of stitching together publisher spreadsheets and DSP reports. Platform license plus media pass-through; the media savings typically pay the platform fee back within one quarter.

Marketing technology dashboard
Who it's for

Media planners at B2B agencies + brand teams tired of stitching together publisher spreadsheets and DSP reports.

Key benefits

  • 4,000+ endemic B2B publisher network
  • Real-time inventory + audience overlap analytics
  • Campaign delivery in one console (no publisher-spreadsheet stitching)

Common questions

Is this a DSP or a media network?

A curated B2B media network with DSP-like activation surface. We negotiate the endemic publisher inventory; you plan + activate through the console.

Which publishers?

Tech (TechCrunch, TechTarget, Spiceworks, IT Central Station), finance (WSJ Pro, Business Insider Intelligence), industry-vertical trades (100s), and podcasts.

How do you handle audience overlap?

Cross-publisher dedup at the account + contact level so you don't pay 3 times to reach the same buyer.

Client snapshot

A cybersecurity vendor consolidated 12 publisher IOs into one MarTech Metrix campaign, saved 31% on media.

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