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Demand Generation

Full-funnel demand programs that move buyers from problem-aware to sales-ready. We blend content syndication, gated assets, nurture streams and MQL routing under a single revenue attribution model — so every dollar in program spend maps to sourced pipeline and closed-won revenue. Ideal for teams needing pipeline coverage of 3-5× quota with attribution the CFO trusts. Every lead is human-verified, deduped against your exclusion lists, and pushed into your CRM in real time with UTM tracking intact from first click to close.

graphs of performance analytics on a laptop screen
Who it's for

B2B teams needing pipeline coverage of 3-5× quota with attribution the CFO trusts.

Key benefits

  • Full-funnel MQL → SQL → SAO attribution under one revenue model
  • $1 in program spend mapped to sourced pipeline + closed-won revenue
  • Content syndication across 4,000+ B2B publishers

Common questions

Do you guarantee lead volume?

Yes — CPL is contractual, with human-verified quality guarantees. If a lead fails ICP/BANT verification we replace it at no cost.

Can you integrate with our CRM for real-time MQL routing?

Yes. Every lead is pushed to your CRM in real time with UTM + attribution intact and hand-off SLAs enforced.

What's the shortest engagement?

3 months minimum — needed to establish the intent baseline, refine ICP feedback loops and prove pipeline signal.

Client snapshot

A cybersecurity ISV grew SQL pipeline 220% in 2 quarters via layered intent + content syndication.

Ready to accelerate your sales pipeline?

Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.

Book a Strategy Call →