Who it's for
Marketing teams whose media spend is >$500k/year and needs planner-level accountability.
Key benefits
- Data-led plans from ICP consumption patterns — no vanity impressions
- Endemic publisher inventory + LinkedIn ABM + programmatic PMPs
- Weekly optimisation against pipeline, not CTR
Common questions
Do you buy inventory directly, or through a DSP?
Both — direct IO for endemic publishers, DSP for programmatic. Whichever gives better delivery + attribution.
How do you measure success?
Sourced pipeline + influenced pipeline (multi-touch). CTR is a diagnostic metric, never a KPI.
Can I keep my current media team?
Yes — many enterprise clients keep in-house planners and use SBT as the intent-layered strategy + activation partner.
Client snapshot
A martech vendor cut wasted media 38% by shifting from OTT/CTV vanity buys to endemic B2B publisher IO.