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Lead Nurturing

Behaviour-triggered nurture streams that adapt in real time to each contacts engagement, firmographics and buying stage. Includes A/B copy testing built into every step, dynamic content blocks, silent-lead re-engagement flows that recover 8-15% of stalled MQLs, and hand-off logic that stops nurturing the moment an SDR takes ownership. Works with Marketo, HubSpot Enterprise, Pardot, Eloqua, Braze and Iterable — custom logic for the long tail via Customer.io or native SendGrid. Copywriting is included or we operate your existing copy team seamlessly.

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Who it's for

B2B teams sitting on 50k+ MQLs in their MAP with low re-engagement rates.

Key benefits

  • Behaviour-triggered streams (not calendar drip)
  • A/B copy testing built into every step
  • Silent-lead re-engagement flows recover 8-15% of stalled MQLs

Common questions

Which MAP do you work with?

Marketo, HubSpot Enterprise, Pardot, Eloqua, Braze. Custom logic via Iterable / Customer.io / native SendGrid.

What's typical uplift on stalled leads?

8-15% re-activation in the first 90 days, depending on segment freshness + content quality.

Do you write the copy?

Yes — full copywriting included, or bring your own copy team and we operate the sequences + testing.

Client snapshot

A supply-chain SaaS re-activated 2,300 stalled MQLs in Q2 2025 via 6-step behaviour-triggered nurture.

Ready to accelerate your sales pipeline?

Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.

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