← All services · Data

Buying Group Intent

Committee-level view — every stakeholder in a target buying group scored on individual and collective engagement. Answers: is this account a real opportunity, or just one curious contact? Surfaces which committees are 3+ stakeholders deep in evaluation vs one-off browsers. Buying groups are defined as 6-11 stakeholder roles: economic buyer, technical buyer, user champion, coach, gatekeeper — configurable per your ICP. Ideal add-on for enterprise vendors selling above $100k ACV where sales cycles slip because hidden stakeholders were never mapped in the first place.

Buying committee team collaboration
Who it's for

Enterprise vendors selling >$100k ACV needing to prioritise committee-active accounts over single-lead noise.

Key benefits

  • Committee-level view — every stakeholder scored
  • Real vs curious accounts distinguished
  • 3+ stakeholder committees surfaced for prioritisation

Common questions

How is a 'buying group' defined?

6-11 stakeholder roles: economic buyer, technical buyer, user champion, coach, gatekeeper. Configurable per your ICP.

How do you detect group activity?

Contact-level intent aggregated at the account level, filtered by role fit against your buying-committee template.

What's the qualification threshold?

3+ stakeholders showing active signal in 30 days = 'live committee'. Configurable up/down.

Client snapshot

A data-platform vendor identified 41 live committees in Q2 2025 — 12 converted to opportunities.

Ready to accelerate your sales pipeline?

Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.

Book a Strategy Call →