Seventy-two percent of B2B marketing leaders report their pipeline coverage has declined even as they increased top-of-funnel spend — a paradox that AI-powered demand generation is uniquely positioned to resolve. This playbook argues that the next competitive moat in B2B is not more content or more channels, but sharper signal interpretation, earlier account activation, and ruthless spend concentration. Drawing on Gartner, Forrester, and LinkedIn B2B Institute research, we present three executable plays — intent-signal tiering, AI-assisted conversation sequencing, and predictive budget reallocation — alongside a 90-day deployment sequence that revenue operations teams can begin this quarter.