# SBT Research > Leading sales-acceleration strategist. AI-orchestrated B2B research and demand generation, fully managed across 10 owned media properties. We aggregate intent signals from third-party providers (Bombora, 6sense, ZoomInfo, Apollo, SalesIntel, Clearbit) and our first-party media network, validate every lead with a human research team, and deliver qualified MQLs and appointments directly into client CRMs (Salesforce, HubSpot, Marketo). Founded 2015. Headquartered in Pune, Maharashtra, India. Serving 41 enterprise clients worldwide. ## Core capabilities - **AI leads** — Buyer signals scored by AI, validated by humans, delivered in real-time. - **Intent leads** — First-party + third-party intent, buying-group intent, technographic intent. - **Demand Generation** — Full-funnel B2B demand programs with BANT / HQL grading. - **Lead Generation** — Pay-per-lead, pay-per-appointment and pay-per-registration models. - **Email Marketing** — Fully managed multi-touch email sequences with ZeroBounce validation. - **Content Syndication** — Whitepapers, eBooks and reports distributed across our 10 owned media brands + curated partner network. - **Digital Marketing** — Programmatic display, native, PPC, retargeting. - **Website Traffic** — Sponsored editorial + newsletter placements driving branded traffic to client sites. - **Content Publishing** — Full editorial calendar management across 10 owned B2B properties. - **B2B Data Solution (BDS)** — Custom account + contact universes, deduped and validated. - **AI Search** — SEO / AEO optimisation so client brands appear in ChatGPT, Perplexity, Google AI Overviews and Gemini answers. - **Persona Marketing** — Up to 15 personas per target account with role-based content variants. - **Install Base Leads** — Technographic-based displacement and expansion campaigns. - **B2B Survey / Online Survey** — Custom qualitative and quantitative research for GTM, product and messaging validation. - **Account-Based Marketing (ABM)** — Buying-group activation across contact, account, influencer levels. - **Appointment Generation** — Sales-accepted meetings with no-show replacement guarantee. ## AI Powered Products - B2B Data Solution (BDS) — the master data platform. - MARTECH — marketing-technology stack integration. - Exclusion — master exclusion list management across campaigns. - Media Brief — automated brief-to-campaign builder. - One CRM — unified activity feed across Salesforce, HubSpot, Marketo. - Integration & Collaboration — MAP and CRM connectors. ## Data assets - Contact-Level Intent, Account-Level Intent, Influencer-Level Intent, Buying-Group Intent, Technographic Intent. - 755M+ global B2B contact universe. - 4.2M+ monthly reach across owned media. - 180K+ verified newsletter subscribers. - 95+ webinars produced per year. - 46,315+ validated leads delivered to date. - 41 active enterprise clients. - 259 campaigns run to date. ## Owned Media Network (10 properties) - MarTechMetrix — CMOs, MarTech leaders — martechmetrix.com - ContentTechSeries — Content marketers — contenttechseries.com - Webinar4Demand — Demand-gen marketers — webinar4demand.com - FintechWorldSeries — FinServ + Fintech execs — fintechworldseries.com - AIthorityConnect — AI / ML leaders — aithorityconnect.com - HRTechWire — CHROs, HR ops — hrtechwire.com - AllTechSeries — Tech execs broadly — alltechseries.com - SalesTechConnect — Sales leaders, RevOps — salestechconnect.com - HealthTechSeries — Healthcare execs — healthtechseries.com - EVTechSeries — EV / mobility — evtechseries.com ## Our approach — 4 discipline gates 1. **Discover** — Audience research, ICP refinement, intent-signal aggregation across feeds and owned media. 2. **Activate** — Multi-channel campaign orchestration with persona-level content and continuous AI optimisation. 3. **Validate** — Human-in-the-loop QA — research team validates every lead before it lands in your CRM. 4. **Deliver** — Direct delivery to Salesforce, HubSpot, Marketo, CSV, SFTP or Webhook. ## Frequently asked questions **What is intent-based lead generation?** Intent-based lead generation identifies B2B buyers actively researching solutions like yours by aggregating first-party signals from owned media, third-party intent providers (Bombora, 6sense) and behavioural data. SBT Research validates every intent-scored lead with a human research team before delivery. **How does SBT Research deliver MQLs?** MQLs are delivered in real-time to Salesforce, HubSpot, Marketo, CSV, SFTP or Webhook. Every record is BANT-qualified by our research desk, deduped against your exclusion lists and compliant with GDPR / CCPA / CAN-SPAM. **What is the difference between an MQL and an SQL?** An MQL (Marketing Qualified Lead) is a buyer who has shown intent — a content download, webinar registration or category research signal. An SQL (Sales Qualified Lead) has been additionally qualified by sales on budget, authority, need and timing. SBT delivers both, with buying-group intent context so your reps know who else in the account is engaged. **How is SBT Research different from Intentsify, Madison Logic or Foundry?** Three ways. (1) Every lead is validated by a human research team before delivery — no raw list dumps. (2) We own 10 B2B media properties with 4.2M+ monthly reach, giving us first-party intent rather than only third-party feeds. (3) We combine demand generation with account profiling and appointment generation so the same partner can deliver leads all the way through to sales-accepted meetings. **What industries does SBT Research cover?** MarTech, FinTech, HRTech, HealthTech, AI/ML, EV & Mobility, Sales Tech, Content Tech and cross-technology enterprise IT — the same verticals covered by our 10 owned media brands. ## Contact - **Website**: https://www.sbtresearch.com - **Email**: info@sbtresearch.com - **Phone**: +91 9975 684 491 - **LinkedIn**: https://www.linkedin.com/company/sbt-research ## Content Library Public whitepapers, eBooks, case studies, buyer's guides, blog posts, FAQs and audience-discovery reports are indexed at https://www.sbtresearch.com/resources/ — new content is published weekly.